The AI identity platform addresses issues related to ownership and deep fakes.
Hollo.AI, the recently launched AI identity platform, tackles important issues like transparency, ethical use, and content sovereignty in the era of widespread AI-generated deep fakes.
The proliferation of artificial intelligence has ushered in new possibilities for human expression and content creation. However, the widespread use of digital AI-generated identities has also led to emerging challenges, particularly concerning deep fakes and fraudulent activities. According to Sumsub data, the share of fraud attributed to deep fakes more than doubled from 2022 to the first quarter of 2023, with the United States experiencing a rise from 0.2% to 2.6%.
In response to this growing issue, California-based Hollo.AI was launched on November 16. The platform empowers users to claim their AI identity, known as a "persona," and incorporates a personalized chatbot to assist users in monetizing and verifying their AI-generated content. Hollo.AI emphasizes the "ethical use of AI" and utilizes blockchain technology for verification. Rex Wong, the platform's CEO, explained that creators and personalities can achieve "sovereign ownership" of their AI through the platform's verified AI registry, where verified identities are logged on the blockchain for public transparency.
Verified creators receive a blue check mark, granting them control over when, where, and how their AI identity is used, enabling them to earn revenue through licensing. Wong compared the platform's services to credit identity theft protection but tailored for safeguarding AI identities. Hollo.AI monitors and alerts users to unauthorized uses of their digital personas, helping prevent the proliferation and impact of deep fakes. In addition to monitoring, the platform aims to assist users in resolving fraud cases once unauthorized use is detected.
Hollo.AI's focus on empowerment in the realm of AI identity protection becomes crucial in an era where digital identities can be easily replicated and misappropriated for unauthorized purposes. The platform allows users to create an AI "digital twin" that continues learning based on the user's social links, enhancing the accuracy of the digital identity. As Hollo.AI addresses transparency and ethical use of AI for creators and viewers, similar considerations are being taken up by other institutions and platforms. For instance, YouTube recently updated its community guidelines to include more AI transparency measures, and the entertainment industry union SAG-AFTRA is negotiating terms with major Hollywood studios regarding the use of AI-generated "digital twins" for actors. This negotiation follows a 118-day strike in which AI-related issues played a critical role.